Attention dentists! The landscape of teeth-straightening just took a seismic shift with the sudden closure of SmileDirectClub. While their patients are left in limbo, this presents a golden opportunity for you to attract a flood of new aligner clients. But how do you stand out in the crowd and grab these frustrated former SmileDirectClubbers? Buckle up, because we’re about to unveil a digital marketing strategy that’ll have your aligner bookings overflowing!
1. Capitalize on the Uncertainty:
People who used SmileDirectClub are now in a state of flux. They need clarity and reassurance about their treatment. Seize this opportunity by:
- Running targeted ads: Focus on the 18-55 age group, the core clientele of SmileDirectClub. Use keywords like “SmileDirectClub alternative,” “Invisalign near me,” and “affordable teeth alignment.”
- Creating informative content: Blog posts, social media graphics, and even short videos addressing concerns like “What now for my incomplete SDC treatment?” and “Finding a reliable aligner dentist.”
- Highlighting your expertise: Showcase your team’s qualifications and experience in aligner therapy. Showcase successful before-and-after pictures, patient testimonials, and any relevant certifications.
2. Emphasize the Value You Offer:
Price was a major draw for SmileDirectClub users. But now, they’ve learned the importance of professional oversight and personalized care.
- Consider flexible payment plans and financing options to make your services accessible.
- Bundle aligner treatment with other dental services for a comprehensive package.
- Promote special offers and discounts to attract new patients.
- Offer free consultations to assess suitability for aligner treatment and build trust.
3. Make it Easy for Them to Choose You:
Streamline the patient journey so converting those frustrated SDC users is a breeze:
- Create engaging blog posts and videos educating potential patients about aligner treatment and its benefits.
- Share informative infographics and social media posts debunking myths about DIY aligner solutions.
- Host live Q&A sessions or webinars to answer questions and address concerns.
Bonus Tip: Partner with a local orthodontist to offer specialized aligner expertise within your practice. This strengthens your aligner program and attracts patients seeking advanced options.
Remember, this is a unique opportunity to attract a wave of new aligner patients. By understanding their concerns, highlighting your value proposition, and making it easy to choose you, your practice can thrive in the post-SmileDirectClub landscape. So, get out there, spread the word, and watch your aligner bookings skyrocket!
Let SocialHi5 be your digital marketing partner in this exciting new chapter. Contact us today for a free consultation and see how we can help your dental practice shine brighter than ever!
P.S. Don’t forget to share this blog post with your fellow dentists and help them capitalize on this golden opportunity!
