Every year we discern a new advancement in technology that stretches business boundaries and becomes a challenge for digital marketing companies in San Francisco. One such technological advancement in the marketing world is the extensive use of voice search features. That has affected search engine optimization greatly, disrupting the SEO conventions. How will the best SEO company in San Francisco adapt to these changes?
What is the effect of voice search on SEO?
Voice search has revolutionized our approach to technology and the usage of the internet, but let’s understand its impact on SEO.
Natural language
Voice recognition systems have become better and reliable. Therefore, voice technology has adapted easily with everyday language, allowing users to give commands as if they are talking to a real person. With passing time, advancing technologies are trying their best to improve the user experience. Likewise, SEO based companies have to change.
Keyword length
Written words are concise and brief, unlike spoken language. Therefore, questions may have a longer length than 3 to 4 keywords, customary to user interfaces. So, strategies related to SEO must be so that there must be more long-tail keywords. As the extra advantage of being longer, the keywords have greater chances of conversion.
Question words
In the case of voice search, users are more likely to use question words like what, who, which, when, how, etc., which is generally avoided in typed searches. So, the marketers must ensure that the content offered delivers the right answers to the questions. As per SeoClarity, approximately 20% of voice searches are activated through just 25 keywords including question words, common verbs, key nouns, adjectives, recipes, and the easy type and home. Similarly, SEO companies should include them in their strategies.
Semantic search
The semantic search focuses on finding the user’s expected meaning within the context of the terms used, unlike lexical searches that find exact matches of keywords. Advanced technologies like Google’s RankBrain and Hummingbird allow search result pages to offer content more relevant to the context and intent, causing search pages to rank higher.
Local search
Local searches have increased a lot with the use of vocal search. According to the previous year’s research, about 58% of users find local businesses through voice search. Marketing strategies should be set accordingly by local SEO services in San Francisco and optimize for “near me” queries.
Tips for adapting to voice search
It has been clear that SEO has been impacted in different ways through voice search. Let’s look into some steps that companies can adopt:
- Google voice gives priority to quick-loading websites. Therefore, the companies should ensure optimization of images, compression of files and reduced response time.
- Content optimization should be done in such a way that it has long-tail keywords reflecting popular queries.
- Use H-tags and bullet points for the content to make them user friendly.
- Include high-quality links to improve search rankings.
With the rise in voice search, businesses, SEO companies, Facebook marketing agencies, etc., have been affected extensively. To stay ahead of all these changes, the companies must adopt the right strategies and benefit the company. SocialHi5 has updated itself with the current advancements so that your brand benefits the most from our marketing tools. Hire us right away for a successful path ahead!
Title: How will voice search impact in 2020 for SEO in San Francisco
Category: Digital Marketing.
Meta-description: How will SEO Company in San Francisco adapt to these changes? One such technological advancement in the marketing world is the extensive use of voice search features.
