How to use video to promote your business

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What can I put in my videos?

How you use video will depend on your type of business and the services or products you offer.

Here are a few ideas to get you started:

  • Show off a product. If you sell a physical product, a video is a powerful way to give people a sense of what the product is actually like, how it feels and what it’s made of. For instance, if you sell furniture, a video can help convey its build quality.
  • Explain how to do something. How-to videos are a good way to give people some useful information, while also reminding them of your product. For instance, if you sell car shampoo, you could create a video explaining the best way to wash a car.
  • Bring testimonials for life. Many companies use written testimonials on their websites. But you can create more interest and authenticity if you interview people or invite customers to upload videos of them using your products.
  • Upload new videos regularly. Building a regular audience for your videos isn’t easy, but can give your business prospects a big boost. Create new videos regularly and encourage people to subscribe via your YouTube channel.
  • Add a personal touch. Welcome visitors to your site, introduce your staff or film a “day in the life”. This type of content will add personality and bring your business to life. This could help someone decide they’d like to do business with you.
  • Incorporate music. You can buy sound clips from websites like Shutterstock and iStockPhoto. Ricall, which offers well-known songs by popular artists and emerging acts, ready for use by small businesses and non-profit organizations.
  • Share industry expertise. You can use video to provide commentary on industry news or to offer detailed information about your industry. This can help build your reputation and can form a key plank of your PR efforts.

This is just scratching the surface, of course. You can use video in any way you choose. And as to shooting, editing and sharing video is much easier and cheaper than ever, you can try different things to see what works for you.

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